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The rise of boutique boat shows has been working its way into the industry for some time and has now made a splash in Key Largo, Florida! The growing trend and rise of boutique boat shows has been an example of how successful these events can be for the industry! This also helps us to engage and connect with customers and fans, which is key when operating and expanding a business. Read more below on what MTI’s Randy Scism had to say about the rise of boutique boat shows at last Sunday’s FPC Miami Boat Show Poker Run.
Last Sunday morning in Key Largo, Fla., Blood Marys were offered by hosts—made with Good Boy Vodka and garnished with fresh stone crab claws—to anyone who happened by its dockside display at Gilbert’s Resort and Tiki Bar. It was the final day of the Florida Powerboat Club Miami Boat Show Poker Run and Exhibit, and as the event’s presenting sponsor the Fort Myers, Fla., company wanted to thank attendees with a fancy morning beverage. MTI’s Randy Scism was there to experience this great event and see how the boutique boat shows are shaping the industry.
For any number of good to excellent reasons, this is not something that would happen at the Miami International Boat Show, which was cancelled this year. But fine hospitality directed at a target audience of performance-boat enthusiasts begs a question.
Are boutique shows, as Randy Scism of MTI in Wentzville, Fla., described the Florida Powerboat Club event, the future—or least an integral part of it—for the high-performance powerboat world?
“For the first year, it’s a good show,” said Scism. “It’s a cool boutique boat show.”
Cool is one thing, sales and sales leads are another. Here again, the inaugural Florida Powerboat Club “show within a poker run” proved successful.
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Complete and original article published on speedonthewater.com